Relocations and outsourcing of production by Italian companies are nothing new in Bulgaria. Even large brands, from finance as well as clothing, have long since crossed the old curtain of Eastern Europe and the Balkans, to land among the sweet shores (for those doing business) of Bulgaria, attracted primarily by the low tax levy (flat 10% tax on individuals and companies) and low labor costs.
We will therefore get to know the names and briefly the stories of great Italian brands, three in this post and three in the next, which, successfully, sought and, I would say, found glory here in Bulgaria.
Miroglio
It's written Miroglio and reads filati. Since the early post-war period, Miroglio has been one of the Italian companies in the fabric and clothing sector to have experienced one of the most sensational industrial developments over time. Born in the Cuneo area, today the company is present in 20 countries around the world. In particular, it has been active in Bulgaria since June 2008 when, thanks to a partnership with the Ayaydin group, it brought its know-how and expertise outside the Italian national borders, conquering not only the Bulgarian market but also that of other countries in the area such as Russia, Romania, Ukraine, Bulgaria, Kazakhstan, Moldova.
Generali
With a turnover of almost 100 billion euros, Generali is in fact the leading Italian insurance company while in Europe it places itself on the podium, in third place, behind Allianz and Axa. Founded at the end of the 19th century in Trieste, the company has practically never experienced phases of growth. It has always developed, quickly leaving the Italian horizon alone and also launching ramifications in South America and Eastern Europe and Asia. Generali has been present in Bulgaria since the early 2000s when, through its subsidiary Austria Holding, and in consortium with Eureko and TBI it acquired DZI, which at the time was the main Bulgarian insurance company.
Mapei
Mapei, like Miroglio before and Generali after, is one of those brands that we all know in Italy. The news, which perhaps you didn't know, is that for some time it has also been known in Bulgari where it arrived in 2009 when it took over the production plant in Ruse, approximately 15 thousand square metres, a few kilometers from the border with Romania, where the At the time, adhesives for installing ceramics and thermal insulation systems were produced. A 3.5 million euro deal, an excellent deal for Mapei which, through that acquisition, opened up a new market share in Bulgaria and was also able to increase its production capacity on a global scale, being able to count on a new industrial site with low labor costs .
